Branding and Positioning
It takes years to build a brand and for it to be recognised. A political party’s image, logo, values and what it stands for need to be marketed and sold to potential voters, brand recognitions and royalty warrant followers. PAP & WP are established brands with a history and elected members with recognised personas and...
Will the Leader of the Opposition get real answers in Parliament?
Emeritus Senior Minister Goh Chok Tong has called the formal appointment of Workers’ Party chief Pritam Singh as Leader of the Opposition a “very significant move.” The significance can come in different ways. Having live broadcasts of parliamentary proceedings would be a significant move to usher in the appointment of...
Why Won’t They Join PAP
I got a call from the Young Muslim Politician from Pasir Ris GRC yesterday. He was intrigued by my last posting which asserted that the last election results had shown that the roots of a two-party system in Singapore had been developed. As with all intellectual discussions with the Young Muslim Politician, he ended up answering...
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